A large part of Topo Designs is their ideas around simplicity and the sense of connectedness with the things we own. Being outdoors is a very spiritual thing, and the guys at Topo enjoy the quietness and calm that is ever present in nature. They wanted to compliment that idea by creating things that worked very well but weren’t unnecessarily complicated or overshadowed by the latest technology so the outdoor experience was undisturbed and took center stage. Topo wants you to take off our bag or coat for a rest on the trail and feel like you’re removing a little piece of who you are, and not a piece of gadgetry that just didn’t meld into that natural environment.
A big part of that inherent connectedness also relies on how and where Topo makes their products. They hold their home base in Colorado, close to their heart. In Colorado, Topo Designs work with their friends and neighbors to make their products, and every time they use them… they carry a little piece of that community around with them. Mark Hansen likes comparing the idea with the amazing new world of food here in the US. We’ve seen such a rise of interest and engagement within the organic and local food movement lately, and it’s incredible. You can now go to just about any grocery store and buy local, organic, high quality food, or run to any number of farmers markets on the weekend and meet the people who are producing it.
Topo asked; why should what we wear and what we carry be any different? The homegrown company loves the idea of being able to translate that movement to the outdoor world with high quality gear and clothing that is produced locally by and with their neighbors. People can stop by the Topo Designs shop, meet everyone in person, and hopefully feel a little sense of a bigger community every time they use a Topo product.